Canada's Anti-Spam Legislation (CASL)

Policy Statement

This document sets forth the policy of Significant - analytics and is designed to provide reasonable assurance that (i) a consistent process is followed with respect to the dissemination of commercial electronic messages to Significant - analytics clients and prospective clients in Canada, and (ii) Significant - analytics employees sending commercial electronic messages from and/or to a computer system(s) in Canada comply with the requirements of CASL.

The Significant - analytics Anti-Spam Policy (“ Anti-Spam Policy ”) and related procedures (the “CASL Procedures”) require that all Significant - analytics employees sending CEMs from and/or to a computer system(s) in Canada or to an electronic address that will be accessed from a computer system in Canada comply with CASL, and seeks to ensure that all CEMs sent by or on behalf of Significant - analytics, or using a Significant - analytics email address or using a device owned or provided by Significant - analytics, comply with CASL.

Policy Details

The Anti-Spam Policy describes Significant - analytics commitments relating to the provisions of CASL and electronic messages of a commercial nature sent to Significant - analytics clients, prospective clients, and others, as applicable. From time to time, Significant - analytics may implement additional policies, procedures, and/or practices as it relates to anti-spam measures.

Application

This Policy applies to Significant - analytics employees who may be sending CEMs from and/or to a computer system(s) in Canada or to an electronic address that will be accessed from a computer system in Canada. With respect to Significant - analytics operations, the Anti-Spam Policy has been adopted in compliance with the requirements of CASL, and Significant - analytics is committed to complying with CASL. All other Significant - analytics policies and procedures will be interpreted in a manner that is consistent with the Anti-Spam Policy and that promotes compliance with CASL to seek to deter damaging and deceptive forms of spam from occurring in Canada.

Consent

Significant - analytics obtains express, opt-in consent, unless a verifiable basis for implied consent or an exception to consent exists, before sending a CEM to anyone who has not had an existing business relationship with Significant - analytics within two years before the date on which the CEM is sent. Unless a valid documented basis for implied consent or an exception to consent exists, Significant - analytics also obtains express, opt-in consent for the sending of CEMs to Significant - analytics prospects.

The request for consent cannot be in an electronic message unless there exists a basis for implied consent to send the message. The request for consent must be sought separately within a communication (e.g. through a separate action such as affirmatively checking a checkbox) and cannot be bundled as a term of acceptance of an agreement. Verbal consent is acceptable where a record of the details of the consent is maintained in a database.

Form and Content of CEMs

All CEMs are required to comply with the form and content requirements of CASL, generally described as follows :

• identifies the sender.
• the sender’s mailing address.
• the sender’s telephone number or email address or link to a webpage.
• an unsubscribe mechanism or withdrawal of consent from receiving CEMs from Significant - analytics and its subsidiaries and affiliates..

Significant - analytics takes steps to require that any third-party service provider who sends CEMs on behalf of Significant - analytics complies with CASL.

Storage of Relationship Details

A key component of complying with CASL involves maintaining records of Significant - analytics relationships with clients and prospective clients.

Each business unit of Significant - analytics is required to create and maintain in the business unit’s Client Relationship Management (CRM) system (including, but not limited to, Benchmark, Salesforce), verifiable records documenting the relationships giving rise to implied consent, and verifiable records of express, opt-in consents obtained from Significant - analytics clients and prospective clients. “Clients ” are defined as those organizations or individuals who have at least one open account or a contractual relationship with Significant - analytics at the relevant time. Organizations or individuals who have closed their last remaining account or terminated their contract with Significant - analytics are not considered Significant - analytics clients for purposes of this Policy.

Implied consent or express, opt-in consent is obtained in accordance with the CASL Procedures and recorded in the applicable CRM system in order to track the client and prospect relationships.

Records of express, opt-in consent and records documenting the relationships giving rise to implied consent are retained for a minimum of three years after Significant - analytics ceases sending CEMs to the Significant - analytics client or prospect.

Commercial Electronic Messages

All Significant - analytics employees sending CEMs from and/or to a computer system(s) in Canada are required to comply with this Policy and related CASL procedures and processes.

A “CEM” is defined as an electronic message that includes content (for instance, text, hyperlinks, images, or attachments) that:

1. promotes, offers, or advertises Significant - analytics or Significant - analytics products or services, employees, or contact
2. solicits business for Significant - analytics or Significant - analytics employees or contacts
3. any other similar message that encourages participation in commercial activity.

The following messages do not have to comply with the requirements applicable to CEMs:

• messages sent to Significant - analytics clients about their business.
• internal communications about Significant - analytics business (including communications with Significant - analytics offices outside Canada).
• legally required notices, such as messages that are sent to comply with a regulatory requirement (e.g., material changes, required account activity information, etc.).
• responses to requests, inquiries or complaints.
• Messages that Significant - analytics employees email each other internally using a device that Significant - analytics owns or provides, or using a Significant - analytics email address, should be related to Significant - analytics. Significant - analytics employees may not internally email each other offers, promotions, advertisements, or referrals unrelated to Significant - analytics business without the internal recipient’s verbal consent.

Compliance by Third Parties

All third-party contracts with service providers who may send CEMs on behalf of Significant - analytics must contain contractual clauses obligating the service provider to comply with CASL including the form and content requirements of CEMs.

Unsubscribe Mechanism

CEMs that are not exempt from requirements applicable to CEMs noted above are required to include a form of unsubscribe mechanism to facilitate the withdrawal of consent or do-not-contact requests within a period of time and in a manner that would allow Significant - analytics to process that request within 10 days of the date on which the unsubscribe, withdrawal of consent or do-not-contact request was made. This information should be maintained in the applicable database that tracks the client and prospect relationships.

All emails sent by employees will be compliant with CASL and will include the option to ‘unsubscribe.’ You can ‘unsubscribe’ from our Commercial Electronic Messages at any time by visiting